Launched in 2016, GLOBUS Experts has become an important channel for customer feedback.
The starting point
The German retail chain’s marketing team wanted to reduce research costs and turnaround times. An ongoing community offered direct access to motivated customers, ready to test a new mobile-app feature or act as mystery shoppers in the sushi department.
From research group to collaboration platform
Since the first experts joined in 2016, the project has continued to evolve. It now includes customers from every GLOBUS store in Russia and connects them with teams across the business through a crowdsourcing platform.
Research across the business
The community supports UX research and the development of new private-label products. Marketing and advertising teams find insights and inspiration, while store managers can access customer feedback around the clock.
What comes next
At the time of publication, GLOBUS planned to continue developing the project and increase community membership.